A Importância da Capacitação Profissional

The Importance of Professional Training

Por Werkey Team

Do you know how important professional training can be for your employees and customers?

Many companies have sought to invest more in training their employees and customers. This strategy has been very positive, since it is possible to better develop some of the employees' skills and make the most of each one's potential. It is also a way to make them more satisfied with their roles and with the organization they are a part of. Customer-focused training, on the other hand, aims to teach how to take advantage of the full potential of product and service technologies, ensuring greater efficiency and productivity.

Currently, an organization's potential to deliver results is not only reflected in its product, or in the market in which it operates. Critical capacity, execution and the ability to reinvent yourself daily is essential to have a company's main asset, which are employees, ready for challenges.

In this article, you will understand the value of professional training and learn the best ways to exploit this strategy in your organization's favor. Good reading!

What is professional training?

Professional training is achieved through training courses, lectures, workshops, complementary training, webinars , scientific events and any other modalities that help your audience to develop their professional skills. This training can focus on technical or behavioral skills.

How does professional training work?

Professional training is a way to keep up with changes in the market, learn about new technologies and increase the competitiveness of individual employees, and increase customer satisfaction and usability.

It is up to the company to identify the main knowledge needs of the team and its customers to promote courses and training so that employees and customers can develop new skills and competences.

What are the main benefits of professional training?

Professional training can generate gains for the different audiences of a company, such as: employees, customers, suppliers, their distribution networks and others.

The fact is that, with professional training, we find an increase in intellectual capacity, skills and in terms of compliance with company norms, knowledge of the organization's principles and objectives and the resolution of common problems (such as delays and absences, unproductivity, waste, internal conflicts, demotivation, better usability, etc).

We have separated some of the best benefits that can be observed from the implementation of courses and training. Look:

1. Productivity

By learning new things, you can accomplish tasks and solve problems more easily. Learning accelerates reasoning and your ability to understand and deal with the most diverse situations.

In this way, professional training is important to increase your productivity. You start to feel more confident and secure to perform some activities that you were not so comfortable with before.

The company also benefits from having more productive employees who perform tasks and deal with situations more easily. That is, the return on investment comes with a higher production and a lower cost.

Customers don't want to find new solutions. They just want the solution they've purchased to work as expected, or better. If you can help make that happen through empowerment, they will continue to buy.

2. Decrease of failures

Production failures happen in many ways. Inadequate investment in equipment, tight time and other possibilities that affect the job.

Among all the factors, the lack of professional training is usually the main problem. From this adjustment, the number of failures can be reduced or completely eliminated.

3. Increased motivation and satisfaction

For the employee, knowing that he will have an increase in the load of knowledge and skills brings more motivation and desire to produce better.

Training also increases the potential for solving more challenging goals and objectives. Motivation also tends to boost productivity and improve the company's organizational climate.

Many companies have already realized the importance of professional training to increase team motivation. Workers feel more satisfied when they perceive that the organization values ​​the work they do. Therefore, the companies themselves offer many opportunities.

From the customer's perspective, increased satisfaction with your brand, as you are teaching them how to correctly use your product or service, so that they are even more productive and efficient with your solution.

4. Helps in personal and professional growth

The importance of professional training is not limited to technical knowledge. It also helps to develop other skills, which range from relating to other people to being able to solve problems more easily.

In fact, in any in-depth course, the employee is encouraged to think ahead, understand situations from different points of view and find new solutions. That is, you will become a better and more competent professional altogether.

These new skills are taken to socializing with colleagues in the work environment , who will benefit indirectly, and with your own family. Therefore, there is an improvement both professionally and personally.

5. Reduction of expenses

Once your company is able to retain talent and keep them motivated and productive, cost reduction is something that comes naturally through discovering new employee skills and knowledge, improving quality and new opportunities for growth.

For customers, cost reduction and staff time for open tickets, as the customer has greater knowledge about your product and service.


As you have seen, professional training is beneficial for both companies and professionals and their customers. It is fundamental to your growth and development, regardless of the moment you are living. The knowledge and experiences acquired will last a lifetime.

Organizations that believe in their human potential reap with greater intensity the favorable results compatible with the new market demand, that is, the continuous development of their employees and customers, which generates greater productivity and speed in meeting objectives.

Sources - Text based on articles: by Convenia, Gupy and LEC.

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